7 Must-haves that are missing from your NGO website

simcol/ March 14, 2018/ Digital marketing Blogs/ 0 comments

1) Quality Content

Your NGO is most likely after these 3 main goals:

1. Spread awareness
2. Inspire people to donate
3. Recruit volunteers

They’re all respectable goals, but if your cause isn’t apparent – you’re going to have a hard time ticking off any of those boxes. Remember this golden rule: You know way more about your nonprofit than anyone else – so don’t assume that your mission is obvious. Write as clearly and concisely as possible, add real photos of you and those you have helped (or are trying to) and be sure to keep your most important content above the fold where it can be highlighted. Having a site that’s clean and free of unnecessary distractions will also help your visitors arrive right where you want them to: at how they can help.

2) Responsive Design

We talk a lot about responsive design, and that's because it is extremely important.

A responsive design adjusts to fit any screen size, whether the site is being viewed on a desktop, laptop, tablet or smartphone. If your website isn’t responsive, mobile users will have a difficult time viewing and navigating through your website.

Google recently updated its search algorithm to prioritize “mobile friendly” websites in mobile search results. That means websites that aren’t responsive will be pushed down lower in mobile search rankings.

3) High-quality photography

 

We are emotional beings, and the right imagery can have a powerful impact on our behavior. By using high quality photography on your website, you can grab people's interest and connect your cause/vision/mission with theirs.

Photography best practices:

  • Use photos of real people (not stock photography models)
  • If you don't have the budget for custom photography and you must use stock photography, stick to images of landscapes, city skylines and objects.
  • Experiment with filters and overlays to create different looks and moods.
  • Avoid pixelated or blurry images.
  • Always obey the licensing/copyright rules!

 

4) Donate Buttons

Most things in this world just don’t get done without money. So it makes sense that you might be aiming to raise some funds in order to make a difference. Happily, the Wix App Market makes giving people the option to donate a painless, simple process – which will likely translate into more donations. We can also help you integrate payment gateway to your website at affordable charges.

5) Media Coverage Section

If your nonprofit is being written or talked about, you can use this to your advantage. A good article or even a TV segment can do a lot to boost your professionalism and create more buzz. And when it comes to helping you reach goals, more buzz is always good. Whether you have one small article or 12 big ones – creating a page that is dedicated to this content alone is just good sense.

6) SSL Certificate

Website security breaches are a very real threat, which is why it's so important to protect your website. Make sure you have an SSL Certificate installed on your website to keep your data secure. We offer SSL certificates from trusted certificate authors. Some of these include;

  • QuickSSL premium
  • Rapid SSL
  • RapidSSL wildcard 
  • True business ID
  • SSL web server 
  • VeriSign Trust Seal 

 

7) Call-To-Action Buttons

call-to-action buttons

Call-to-action buttons are an important component of your website's navigation. The purpose of a call-to-action button is to encourage visitors to click to do something (become a member, make an appointment, subscribe to your blog). In most cases, a call-to-action button should link to a landing page with a form.

Call-to-action button best practices:

  • Use action-oriented language, such as DownloadSign up or Register
  • Keep text short—2 to 5 words.
  • Choose a contrasting but complimentary color for your button. It should stand out, but not deter from the web design. 
  • If you have more than one call-to-action, create a hierarchy. Decide what’s the most important action someone could take on your site, and make that call-to-action the most prominent. Everything on your site can’t be the most important. If so, nothing is important.

Does your website have all of the essentials?

If your website is missing any of the items in this list, it's time to take action. Our professionals can help implement these actions to your website.

Your website is one of your nonprofit's biggest investments. Make sure you're getting the most out of it!

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