Branding to build your business online

simcol/ August 13, 2018/ Digital marketing Blogs/ 0 comments

Your branding matters the most to you. You have invested enough efforts, money and resources to foster the growth. Now, it's time to strengthening it further. Strengthening a business brand means employing unusual, and often bold, techniques to boost the existing presence.

You serve as an extension of your business. You are its leader, its ambassador, and its main representative. The establishment of your personal brands is just as important. When you apply growth hacking techniques to your personal brand in addition to your business, your overall marketing efforts become even more powerful. 

Whether it's a personal or business brand, you should employ growth hacking techniques to make the brand even powerful more. Following are the strategies that you can opt for in order to see your brand thrive.

It’s not the brand that makes the product or service valuable. It’s Company’s reputation that makes the product or service valuable. The brand is just a way of showing it. — Dr. David

Proper branding goes above just creating recognition by building trust and loyalty which creates a perpetual cycle among the consumer to commit to and promote your brand which in turn influences your following to grow your customer base.

Constantly reinforcing your brand is crucial to the life of your business. Especially now more than ever as there are so many channels to choose from to promote and market your company. It is important to know which ones work best for you to effectively reach your customer. It is even more important to know how to keep up with the demand of the digital world with your website and overall online social media presence.

The new first step to branding for your business is to have a professional website design that is mobile friendly. Your website will serve as the cornerstone for every other form of marketing you may do for your business while simultaneously, you will be in a position to gracefully handle the inevitable influx of customers searching to do business with you. A brand without a website that functions to meet the current demand of technology today is like a building without a foundation.

Furthermore, not only must your Brand have a strong website, but it must also be mobile-friendly! “Brands that lack a solid digital offering or a mobile presence altogether will see their customers heading over to the next competitor” says Thom Kenney, CTO of Applause in an article written by Madison Moore featured in SD Times called “It’s a Mobile-first World”. Users are described as “unforgiving mobile users” further emphasizing the change in what people expect now from the brands they engage with and that is to have a mobile presence.

A strong foundation is everything! Do you have a website? Have you displayed yourself to your fullest capacity to reflect your services, offerings, and what you’re all about? Are you happy with your online appearance? What will prospects see when they Google search your company? Is your website saying everything you want it to say in a captivating way for users?

How To Spice Up Your Social Presence:

I personally feel that more you appear in bold on social networks, more you get noticed. If you want to make your presence felt, begin branding by optimizing your social profiles. Choice may depend on whether you are looking to improvise your personal brand or business brand.

For personal branding you may start with LinkedIn and Twitter. Periscope or Instagram may be good options as well if you plan to integrate photos and videos into your content creation plans. The points below will help you in shaping your social profiles even better.

  • Write impressive and memorable bio or business description.

  • Use only professional profile pictures when promoting personal branding

  • Don't forget to Follow influencers within your industry, well-known blogs, media publications, and those who you feel is relevant to your industry.

  • Begin discussions around the niche and join one.

  • Create and share quality content and invite questions/feedback around it.

  • Respond to the comments regardless of their intensity.

  • While making a social post about your business give bit of personal touch for better audience connect.

  • Don't leave your social profiles unattended, socialize with people on a regular basis

Make Your Position In The Marketplace:

When you're up to revamp social profiles with solid content, it should be another way of positioning yourself in the market. Since, social presence is quite evident to your brand, keep the following goals in the mind before optimizing social profiles. The questions include- how you want to be perceived in the niche and what is the purpose of your social activity.

Curate A Brand Voice:

Every brand has its distinct voice to put across. They have their own style of tweeting, posting feeds and writing video captions. Irrespective of the intensity of your digital marketing strategies, you need to cultivate a distinct voice to stand out of the competition.

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